My Work
The list shows examples of my online and print copywriting. Please scroll down the page to see the full range.
A Note on my Web Copywriting Examples
Website content changes – and so it should. I’ve therefore attached a sample of my original wording as a separate PDF for each example.
Liaison Financial Services: Website Content
About: VAT recovery and forensic accountancy services.
Aimed at: NHS Finance Directors.
Content: Explanation of how Liaison save money for NHS Trusts across the UK and why they are market leaders, plus full details of the services offered.
Construction Solutions: Website Content
About: Construction services.
Aimed at: Developers and businesses/organisations needing building work.
Content: Explanation of new build and renovation services, stressing the benefits of the firm’s lean and flexible approach and the expertise and experience of the owner.
Amshire Solutions: Website Content
About: IT support services.
Aimed at: Owners and managers in small to medium sized businesses.
Content: Explanation of services in non-technical terms, establishing Amshire as a skilled and reliable team committed to keeping their clients’ businesses up and running.
Association International Magazine: Print Advertising Supplement
About: Japanese Convention Bureau promotion of conference destinations in Japan.
Aimed at: Meeting planners within professional and trade associations.
Content: Information that shows Japan to be a feasible destination for international meetings and addresses meeting planners’ key questions.
The Procurement Group: Website Content
About: Outsourced procurement services.
Aimed at: CEOs and directors in medium to large companies.
Content: Clear information on how the service works and the potential cost savings, plus detailed descriptions of everything from janitorial services to data lines.
Read sample web pages
Read article
Printpod: Brochure Copy
About: Eco-friendly printing services.
Aimed at: Businesses and organisations
Content: Introduction to the environmental damage done by traditional printing methods and explanation of why Printpod’s approach is better.
Amelia Interior Design: Website Content
About: Interior design services.
Aimed at: Home owners in the Cheshire area.
Content: Descriptive wording that taps into the reader’s desire for a more beautiful home and removes possible anxieties about working with a professional designer.
IPD Online Training: Website Content
About: Training webcasts and webinars.
Aimed at: Working professionals
Content: Wording that describes and sells the concept and shows people how they can use the resources to manage their own career and personal development.
Query Management: Website Content and Newsletter Article
About: Outsourced credit control services.
Aimed at: Owners and managers of small to medium sized businesses.
Content: Clear explanations of what’s involved in the service, with supporting material that illustrates the importance of sound credit control and positions the company owner as an expert in her field.
Read sample web pages
Read newsletter article
Bien Venue: Website Content
About: Venue finding and event management services.
Aimed at: Administrators organising events and training courses.
Content: Explanations of how Bien Venue get good rates for venues and make life easier for administrators.
Pyramid Valley: Brochure Copy, Direct Mail
About: IT services for schools.
Aimed at: Teachers and administrators responsible for IT.
Content: Information written in non-technical terms, showing how Pyramid Valley remove stress from teachers and make school IT work better.
See PDF of brochure
Read direct mail copy
Entertainment Today: Website Content
About: Event, wedding and party planning.
Aimed at: Charity ball organisers, businesses and the general public.
Content: Descriptions of all the services offered that showcase Entertainment Today as the north-west’s leading party planners and appeal directly to each of the different target audiences.
Read sample web pages
Read Wedding Planning FAQs
Acumen Investment Partnership: Website Content
About: Independent Financial Advice services.
Aimed at: General public.
Content: Wording that explains the importance of good financial planning, and gives people confidence in Acumen’s expertise and way of working.
Add Excellence Training: Website Content
About: Training in supporting people with ADHD.
Aimed at: Healthcare and education professionals.
Content: General introductory copy plus specialist information showing the company’s expertise in its field.
Read sample web pages
Read one of the background articles
Rightway Employee Wellbeing Solutions: Print Advertorial and Downloadable White Paper
About:Workplace wellness services.
Aimed at: HR Directors and managers.
Content: Advertorial in HR magazine designed to take readers to the website and download the report. The report explains how to establish a workforce wellness strategy.
Tom Nicholls Photography: Press Release
About: Success in national awards.
Aimed at: Readers of local newspaper.
Content: Descriptions of the awards and of the winning entries.